0-100 real quick: The wedding and events industry boom and burnout

Now that the wedding industry is back in full drive, and weddings are being planned at a higher rate than ever before, the industry is booming! And the vendors and teams that make these events a success are back in business! After a full year of losing out on business, and all the complications that came about with the halt of weddings and events, there’s nobody that is more excited for this boom than the wedding and events world! However, with limited resources after a drought in biz, a boom in events has been a very difficult process to handle as we get back to one of the busiest years of our careers. It was not a slow and steady progression of events picking up, it was a swift and heavy one. And in order to make up for the losses of last year, signing on new business was the move to make, and rescheduling events without losing out on new ones was also an important piece to the puzzle.

Event professionals have been through a roller coaster of a year with this process, and it continues to be tough as the year moves on! There’s been shotgun weddings, elopements, re-planning complete events, rescheduling (sometimes multiple times), loss of staff, cancellations, deposit losses, and so much more that vendors in the industry have been navigating to ensure their clients get the best experience and they can be there to service them. And without having the capacity to lose any new business, being able to take on multiple weddings a weekend or back to back weddings over short periods of time have been the only option to stay alive and afloat.

Burnout in any industry is a real thing. Vendors are in the middle of a chaotic time, with a heavy wedding season, burnout, high anxiety and stress are the talk of the town these days within the vendor world.

We wanted to bring light to everything that the industry has gone through and what businesses have been dealing with, so there’s conversation about it.

Things that happened to vendors during covid:

  1. Lost business through cancellations or rescheduled events for dates they weren’t available

  2. Had to return deposits and lose money

  3. Loss of staff because unemployment paid better- still an issue today (vendors have a much higher rate of service that has to be paid out)

  4. Businesses went bankrupt or lost their offices and warehouses

  5. Nobody had an income flow, so they had to try to find ways to diversify or get jobs instead of run their small businesses

When post covid events started:

  1. Businesses did not have the staff/infrastructure in place to start doing events on the same caliber but they took the business on to make money and worked 3 times harder with smaller staff

  2. Many businesses that went out of business had to help their previous clients find alternatives or return their money

  3. Vendors had double bookings on weekends or weekdays with clients rescheduling but they couldn’t say no to business, so everyone was just getting double booked

  4. Due to the large volume of events, people needed more staff, and their internal costs increased, even though the money coming in was either the same or lower than before covid events (because they just were competing to gain business to make back losses)

Clearly, it’s been a rough year so far with the amount of work that’s crept up, but I know none of us are actually complaining, because we finally have an income again!!! We are SO thankful for our clients, and people who trust us to bring their dreams to life. But we all could use a little pick me up through it all. SO,

Brides and Grooms, here are a few ways to help you show some love and grace to your vendors:

  • When reaching out, ask for a time to speak within a 5-7 day timeframe, keeping in mind that they may be busy catching up, instead of asking to speak within hours

  • If you haven’t heard back from vendors that you’ve inquired with about your wedding, be patient and follow up with communication letting them know if you have deadlines. so that they can prioritize you accordingly

  • Keep an open mind as you pick your vendor team, as you may not get all your first picks because of availability

  • Reach out to your vendors and try to make decisions on bookings within a 3 week timeframe, so your vendors don’t hold out on dates that they could book for others

  • Ask if they’re doing okay- they’ve also just been through a crazy pandemic and are getting back into making (your) dreams come true! Or shoot them a quick message to tell them how much you appreciate them <3

Vendors, here are a few ways to help keep your calendar feeling a healthy amount of full:

  • Create a calendly to have your clients reach out and schedule times to speak or meet with you that are conducive to your business hours/schedule

  • Put an out of office sign on or automated response to your emails/texts to let clients know you’ll be able to reach back out to them within a timeframe that is more realistic based on your schedule

  • Reach out to your vendor network to ask for help when you need it (Dildiya Vendor Collection Forum)

  • Prioritize your health and wellness as an individual, and ask for time and be honest with your clients if you’re behind on getting back to them. Over communication and open communication is always best

All the bride and grooms out there, take some time to thank your vendors, and let them know you appreciate them through this time. And all my vendors out there, take some time to remind yourself that you’re only human, and you have to make some time for your sanity. Lots of love through #weddingszn <3 Dildiya

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